After having developed a first use case with the Fermob-Vlaemynck group, POP’n link showcased on the Vlaemynck’s booth, with its first connected beach umbrella, allowing to consult a menu translated in 7 languages, order on its deckchair and pay via its smartphone, without application to download. A great success and already validated contacts for 1st deployments in July 2017 on the beaches of Vars.